The "Emotional" Touch...

It was during the Tech Symposium at office yesterday. And there I was sleeping peacefully on one of the talks of the day, so happy that events like these actually give you a reason to not work and simply have some "fun" (literally). I hadn't realized the talk was done, over (and I hadn't bothered to follow anything on the topic) until my friend poked me.


"Emotional Design"... That was the title for the next topic and it kinda made me curious. "So if you were given an option to choose from these, what would you choose?" The speaker's first question and the slide, caught everyone's attention! Almost every sleeping body was awake, coz believe me this wasn't something that any of us were expecting! And there on the screen we saw one part with pics of all the latest high-end phones and an iPhone. Now what kinda question was that? iPhone obviously... And there you go, that was what the whole talk was about!


Well it was mostly about giving that emotional touch to products. The WOW factor that would actually make people fall for something! :-) Come to think of it, having an iPhone is "COOL"!!! Think of the pride you have when you own one of those!


Itz the same with everything we own or want to have! We want the best of all! Be it something personal, or for the home, or official... And we'd do anything to get it!!!


The speaker was talking about how one of our company's CT scan product was customized for kids. Making it more of an amusement ride rather than a boring medical procedure. According to her report, that COOLness did the job...! :-)


I know how hard it is to actually develop something that appeals to the user. Trust me, I've had trouble in the past to incorporate all those stupid WOW things into the web pages I developed. The scrolling and the looks the client wanted, was simply impossible to achieve! And I used to curse those web designers and my managers who agreed to all this stupid stuff!!!


But after all those tiring days and efforts, it made me proud when someone looked at it (mostly the client) and say "WOW that looks superb!!" And even more wonderful, when things go great when it goes live (esp. if there're no issues reported from the site) :-D


So itz not juz the customer's emotions. But the developer's as well!!! :-)